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Are you ready to take a look at what Pantone color of the year is in 2022? Well, this article suits really well for this

## What Was Pantone Color of the Year in 2021 and 2020?

2021 was a really curious year as long as two colors were highlighted back then. Those were Ultimate Gray and Illuminating (a sort of a citrus yellow). It has been done for a certain purpose. Gray should have kept us going before everyone got vaccinated and yellow should serve for the happier times. By the way, it was very interesting because the last time Pantone picked two colors was in 2016.

As for 2020, it was a classic blue color that turned out to be chosen. 

### Pantone Color of the Year in 2022

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So, this year Very Peri is called the color of the year. As it is believed, such a color expresses the feelings about the future that will take place really well. Do you feel some mystery here? It sounds like we intend to rewrite history using this color.
As for the color itself, it is described as a periwinkle blue with a violet red undertone. Awesome, isn’t it? So, there is both energy and excitement in it.

This color choice is linked to the fact that we are living in times of great transformation. We are about to be able to stretch the limits of reality thanks to web design and discover new opportunities in front of us.

What is more important, Very Peri encourages creativity and personal inventiveness. 
Using a Pantone color of the year may be a really nice idea to stick to. However, some people are not interested in this at all. But if you would like to follow the trends, apply it!


2022: Pantone Color of the Year Info

Does it differ from trends several years ago?

Can I see your modern works?

Can I order your web design?

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Web design is always a look into the future. Through its interplay with technology, the digital realm can showcase something new in animation, user interfaces, and immersive depth every year. 2022 will also be promising in this regard, as we will soon see.
The 80s and 90s are back, typography is taking the lead, and live animation is rising to new heights. Visual styles, meanwhile, range from mind-blowingly high-tech to whimsically "handcrafted."

## The Most Innovative Trends

**The Latest web design trends in 2022** represent another step forward, but this is nothing new for the web. The future is fast becoming a reality, and digital designers are often blazing the trail. But what's fresh about these trends is that they aim to create excitement.

Whether they're bringing back a forgotten decade, delighting the user with interaction and animation, or offering something handcrafted, **web design trends 2022** aim to evoke an instant sense of wonder, no matter how out of the box the approach is.

### Complex Gradients

Colorful gradients were big in the 90s, and they're making a comeback in a major way. **Complex gradients** are here to stay, spotted all over social media, from album covers to business cards.

What's new about gradients in 2022 is that they'll be even more complex, with multiple colors blended to create effects. designers will also experiment with different color schemes, such as pastel or neon hues. Expect to see a lot of **web design color trends in 2022** in the coming year!

### Memphis Design

One of the defining aesthetics of the 1980s, **Memphis design** is sometimes considered a flashy style that combines many chaotic patterns and shapes. At one time, Memphis-inspired design, at once more colorful, accessible, and adventurous than design had ever been, was a rejection of minimalism and the supposedly sophisticated taste of art historians.

### One-page Websites

The popularity of **one-page websites** has skyrocketed in recent years, and this trend is showing no signs of slowing down. More designers are beginning to experiment with long-form content on single pages, using scroll effects and animation to keep users engaged. As studios continue to move away from the traditional portfolio format, we'll see even more one-page sites that push the boundaries.

### Claymorphism

**Claymorphism design** takes hand-rendered illustrations and gives them a digital makeover. The result is something that looks like it was made out of clay, with all the imperfections and organic shapes that imply.
This trend has been around for a few years, but it's only recently started gaining mainstream traction. In 2022, expect to see more designers experiment with this style to create unique and engaging visuals.

### Retro Revolution

As the advent of the World Wide Web becomes a more and more distant memory, today's up-and-coming web designers draw inspiration from those early "Wild West days." The so-called “Web 1.0” style of the 90s featured bright background colors, visible table layouts, and robotic fonts like Courier.

In 2022, we'll see a resurgence of these well-loved **retro web design** elements paired with modern sensibilities and technologies. The goal is to create something that feels nostalgic but still fresh and new.

### Art Deco Motifs

Art Deco's age was glamour, luxury, and opulence. After the devastation of World War I ended, society needed something to take their minds off the hardships they had faced. In comes Art Deco with its flashy geometric shapes and lavish ornamentation.

While this style first originated in architecture and product design, it has since made its way into web design as well. **Art deco web design**, often used for vintage or retro-themed sites, can add a touch of class and sophistication.

### Behavioral Design

Like it or not, our emotions guide a lot of our decisions. That's why behavioral design has become such an important tool for marketers and designers alike. Understanding how people think and feel can more effectively persuade them to take action.

The power of behavioral design lies in its ability to change people's behavior without them even realizing it. By nudge theory, we can lead people towards the behaviors we want them to — signing up for a newsletter or buying a product.

### Visible Borders

Web design loves to create a sense of magic - or at least the illusion that content is neatly organized by an invisible hand floating freely in the digital space. The reality, of course, is that websites are built on a strict grid and contain code. This is the reality that designers strive to show in 2022, revealing the essence of layouts with simple borders and frames.

A visible grid has the obvious advantage of distinguishing one section from another. This makes the page easier to browse, allowing more content to be displayed without making the page feel crowded. Plus, these simple borders give sites a subtle retro vibe that pairs well with other recurring circa-nineties **web design trends in 2022.**

### Oversized Typography


The first screen is what users of the site see immediately, and it should state something. Web designers in 2022 are realizing this idea with the help of typography used to create master banners.

In effect, these first screens use fewer or eliminate images, allowing the message itself to take on the role of first impression. They don't feel empty, they're bold in their simplicity, drawing attention just like a captivating news headline. And along the way, they provide space for stylish, creative inscriptions.

### Moving Type

Designers have always known that typography can not only convey information — it can move the viewer. In 2022, web designers are taking this idea literally with moving text. Of course, the animation is common in web design, but it is commonly used for illustrated graphics, user interface elements, and page transitions.

One of the simplest and most effective uses of moving type is in the header. By incorporating animated text into the header, designers can add an element of interest and excitement to an otherwise static design.

### Engaging interactives

Over the years, we've seen websites take animation displays to technologically innovative heights. While they have been used more frequently in the first screen and page transitions in the past, we expect more designers to turn to large-scale animation interactions in 2022.

These interactions go beyond scrolling (which can be relatively passive) to encourage more conscious interaction with the page, such as clicking, swiping, and dragging.

### Collage illustration

The gridded pages of collage illustration can look chaotic, but the overall effect is often one of playful sophistication. By piecing together images from different sources, designers create a new image that's both familiar and unexpected—similar to how Memphis design uses patterns. Digital products have always featured vector illustrations (logos, icons), but lately, rasterized bits taken from vintage magazines or printed ephemera have also appeared in web interfaces.

### Parallax Scrolling

With **parallax scrolling**, background elements scroll more slowly as you move down the page than foreground elements. This creates a 3D effect as users scroll, providing an immersive experience. Additionally, it can also be used to reveal content in creative ways or hide navigation until it's needed.

The use of parallax scrolling has been growing steadily over the past few years, and it shows no signs of slowing down. In 2022, we can expect to see even more designers experiment with this trend to create unique effects on their websites.

### Neo-brutalism

Neo-brutalism comes from the classical roots of Brutalism, an architectural movement from the 50s to 70s that emphasized raw, unfinished materials like concrete. Brutalism has been on the rise in web design since its digital renaissance in 2014. Primitive unstyled HTML, simple backgrounds, asymmetrical layouts, standard computer fonts, and raw photographs all characterize digital brutalism.

In the **neo brutalism web design**, designers focus on an element's most basic and essential form. This often results in a distorted or broken-down look that challenges traditional design conventions.

### Abstract Illustrations

The use of illustration in web design tends to go in cycles, and we are currently moving toward more abstract imagery. This can be seen in the rise of "duotone" effect images and vector illustrations with playful geometric shapes.

In 2022, expect to see even more complex and detailed **abstract web designs** being used across all types of websites. These will often take the form of full-page background images or custom icons/logos. As always, illustrate whatever you want!

### Handmade Graphics

As we have seen in the **top web design trends in 2022**, technology has opened the way for some incredible advances in web design. But when relying on digital tools, it's very easy to miss out on that very sense of individuality that comes with imperfect, hand-crafted works of art.

### Linework

This trend has been bubbling under the surface for a few years now, but it's about to go mainstream in a big way. The linework is all about clean lines and geometric shapes, often used to create bold graphics that make a statement.

What's new for 2022 is that designers are experimenting with more organic forms and mixing line work with photography to create surreal hybrid images. We're also seeing an increase in the use of 3D elements, giving designs an extra dimensionality.

### Glassmorphism

A related trend that's also been gaining traction is **glassmorphism web design.** This involves using transparent elements to give the illusion of depth, making buttons and other interface elements appear as if they're floating on a sheet of glass.

While this effect has been possible for some time, it's only recently that designers have started experimenting with it in interesting ways. We think we'll see a lot more of this technique being used in 2022 as designers continue to push the boundaries of what's possible on the web.

### Split-screen


With the trend towards larger screen sizes, it's no surprise that there is an increase in the use of **split-screen web design.** This is where two or more content sections are displayed side-by-side, often with one section being dominant.

While this can be an effective way to showcase different types of content, it's worth noting that it can also be quite jarring for users if not used properly. As such, we recommend using this approach sparingly and only when you're confident that it will enhance the user experience.

### Material Design

Google's take on a unified design language, **Material Web Design**, has already taken the web by storm. The benefits are clear: a consistent look and feel across platforms as well as faster load times due to lighter code weights. All this adds up to a better user experience — exactly what we all want in 2022.

### Conclusion

The web will always be in a state of flux, with new **modern web design trends for 2022** and technologies emerging every year. But if there's one thing we can be sure of, it's that the future of web design looks very exciting. The trends we've mentioned here are just a taste of what's to come in the next few years, so be sure to keep an eye out for them.

Best Web Design Trends in 2022

The Most Effective Web Data Visualization Practices

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Data visualization is widely used on the web today. And, by the way, it is applied by a great variety of industries. The matter is that it allows understanding the ideas and essence linked to different stuff.

Here is an explanation for this: our brains perceive info better when it is represented in the form of graphs and diagrams (compared to the tables for instance). The reason for it lies in the visualization aspect. So, cool data visualization aims at presenting the info in order to make it understandable for humans. If it is done well, people will significantly improve their experience.

Accordingly, there are certain practices that can be used in order to suggest effective data visualization. They will be considered in the material below.

## Practice 1: There is Sense Behind Visual Salience

Such an option makes it possible to concentrate and guide the experience. What is more, it helps to protect the potential audience from data overload which is also really important. 

Visual salience aims at pointing some details out. At the same time, other peculiarities may not stand out that great thanks to the implementation of this practice. If we speak about the way to control visual salience, it is necessary to consider color and size here.

Color schemes turn out to be a nice solution in particular. Here is how they are able to help:

- Cool colors allow to move less relevant data into the background;
- The warm ones, on the contrary, assist with highlighting the most important info.

As for the size, the big stuff is used when it is vital to draw attention to something that is significant. It works in just the opposite way with what is not that essential. 

### Practice 2: Interactivity That Is Being Introduced for Simplified Exploration

Interactivity should be included in case you would like your visitors to dig a bit deeper and investigate. In other words, it should allow for the integration of extra data which can be taken away otherwise.

It is also cool when the interaction is being used as a kind of hook. So, it is great when a user can somehow participate in the data that is being presented to him.

### Practice 3: Applying Position, Length, and Color for the Right Purposes

Well, position and length should be used to deal with the quantitative data while color has to highlight and encode categorical stuff.

Here is what has to be considered in connection with this. Encoding data by position should be a top decision when we would like to represent quantitative info. The position-based kind of encoding allows the viewer to compare in a better way. What is more, this process tends to take less time. Length should also be used to deal with this kind of data.

As for color, it has to be applied when we intend to highlight that different pieces of info do not belong to the same category. 

### Practice 4: Visualization Has to Be Linked to Who is Dealing with It

Visualization is an awesome tool and there are many purposes of using it. However, when speaking generally, it is applied to suggest context and describe connections within data. 

So, the choice of color and context have to be wise enough and be based on who will interact with the visualization. 

If this is a complete novice who is working with certain data, it has to be represented in a well-structured form and be engaging enough. On the contrary, the audience of a more advanced level can operate with the view of data that will promote further discovery and investigation. It is okay to add a lot of details (but this cannot be done when speaking of the newcomer kind of audience).

### Practice 5: Structural Elements Should Be Both Discreet And Clear

This may sound like really hard work to implement but here is what is meant by such a statement:

- Data and non-data elements should contrast with each other;
- Structural stuff like lines and borders that do not clarify anything have to be taken away;
- Grids and axes must be softened (this will make it possible to avoid competing for attention to data that is more important).

### What Else Has to Be Considered When Speaking of Effective Data Practices?

Follow the tips suggested below that are also about to turn out to be helpful.

1. It is a great idea to try to create visualization that will be linked to messaging and hierarchy.

It is going to be far easier for the reader to follow the data you are making an attempt to deliver in this case. He will deal with the stuff you plan to represent in a gradual manner, and perception will be awesome in this case. For example, when you are suggesting a title, it has to provide the reader with the basic insight he will deal with later.

2. Try to stick to finding the balance between clarity and complexity

It is also a sort of challenge to work on but it is going to be a nice solution if you aim to achieve a better understanding and perception speaking of the audience that will be dealing with the visualization stuff you are delivering. 

3. Do not forget that the audience is likely to use mobiles in order to open the stuff you suggest.

This is a mistake that is made by a lot of designers. Do not repeat it and pay enough attention to this aspect. A great challenge for mobile viewers lies in the use of static visualizations.

In order to achieve fine results in presenting visualization stuff on the mobiles, choose responsive visualizations (Highcharts or D3.js) or introduce different variations of the same static visualization for mobile, desktop, and print.

4. Impose context onto the chart.

It is going to be really helpful in giving the reader an opportunity to realize the importance of the data.

5. Label data series directly on the chart.

The common statement the designers tend to stick to is as follows: each visual element that encodes data should be labeled. The matter is that it does not work this way all the time.

A lot of designers use legends in order to introduce the meanings. But the problem is that it seems to be effective just to them. The reader is likely to have trouble with it, and this will be simply inconvenient for him. Why? A person dealing with the data has to scan back and forth trying to catch the meaning of every piece of data and it leads to facing too much pressure from the whole process. Well, direct labeling may turn out to be very helpful in this case.


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Such a matter starts to be what tends to worry a lot of designers today. And, the explanation for this is rather simple: there is machine learning and artificial intelligence that seem to gain crazy popularity.
The concern of some skilled jobs being replaced by AI soon is a serious aspect that has to be considered in a thorough manner. This is what is going to be done in this article. 

## Some Reasons for Spreading of Machine Learning

There is a certain sense in the opinion of those who blame Google in all of this. The matter is that its engineers have been using machine learning methods in order to resolve the classification and search issues. And, such a method turned out to be too successful. 

It is going to be relevant to mention TensorFlow in connection with this. This and other similar software tech options lead us to the point where there are fewer limits than ever before. 

Surprisingly, there was the following case that deserves attention too. Facebook intelligent bots developed a language that was applied in order to communicate. And, it is not as crazy as it may seem to you. There is much more that will amaze humans later.

### A Problem of Automation in Design

Let’s take logo design for instance. It is probably the brightest example that has to be considered at all. The free tools that allow you to come up with a certain logo have already appeared and people could stick to them if they wanted to. But as you can guess, the quality of the logo in this case was not great.

Such tools are not able to replace the work of a designer today for one simple reason. It is vital to find a person who will get the whole idea of the brand or business as fully as possible and will try to represent it in the logo. 

But here is a problem. We can already face some AI options that may be involved in creating logos. Here is how it works: you should answer several questions about the brand as the clientele, and indicate what style of the logo you are interested in. Then, it is time to select a font, and the last step will be an actual logo creation. And, by the way, the final result will not look like the one that was introduced by means of automation.

### Something Else to Think About

Let’s imagine the following situation. A client wants to get the services of a designer and he would like to order a website. Well, what is more, he does not have a logo.

A cool designer will be ready to suggest a few variants to him right away and implement them in a brilliant manner. The problem is that there are all sorts of clients to face. Some of them want to invest in the project while others want stuff to be done quickly and in a cheap way. It is a designer who decides whether he will work with the second ones or not. But in any case, a dedicated specialist will do his best in order to help his clients.

In order to create a great logo, it is vital to dig deeper into the values of the brand. Only in this case, the designer will be able to suggest something really cool. AI is not capable of doing this today. What does it mean? 

Well, the conclusion is evident. The job of a designer is not going to disappear completely, and this is what has to be taken into account.


Will A Job of A Human Designer Last Long?

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It is impossible to design for the web without meeting certain requirements. This concerns web design but it has to be considered even more thoroughly in case this is a logo design that is dealt with.

It is well-known that the logos are introduced on the home page, they are also put in the left-hand corner of the page, and so on. But what are the real rules that will make your logo effective for the web?

## Using a Logo as a Linking Option

There is a common way to let the users get to the home page: it is using the special button. Besides, a logo can serve the same purpose and allow the user to get back to the main page. But actually, this is not the only way to use your logo in order to link stuff.

It is an excellent idea to link the logo to the spot that you would like to use as the one that will draw the attention of the big audience. Just measure the results as soon as you do it and you will see whether it works or not.

One more way to think about is to connect the logo with the contacts section. 

### Logo Should Be Used to Represent the Brand to the Fullest

This is extremely clear and vital but the problem is that not everyone applies such a rule on a regular basis.

A logo should make the owner proud of what he has, and the users would like to see that the logo carries just the same idea as content and other important stuff that has to deal with your brand in a certain way.

The names of the brands have to be connected with the logos. It helps to strengthen the brand identity thanks to the fact that such a combination leads to creating a cognitive association in human’s brain.

The logo is going to be successful only in case you intend to be creative enough and play with the stuff. In this case, the potential visitors will certainly stay on the site.

### Try to Be Innovative When Creating a Logo But Do Not Be Too Pushy

Innovations are great. Nevertheless, they may be harmful when speaking of the user base that will be interacting with a particular logo. Here is what is meant by this. It is forbidden to innovate in case it is going to restrict users in some way. On the other hand, you should try to excite the audience and lead the visitors to the spots they would not be able to discover without the innovation you have introduced.

Any innovation should be carefully analyzed though. If it is evident that it does not lead to positive changes, you’d better refuse a particular idea.

### Think about the Placement

It has already been mentioned that logos are normally put into a certain place. But why does it happen this way? The matter is that the users want to see them there. Or, to make things clearer, they expect them to be in a specific spot.

You may try to change the pattern and put it somewhere else but it may lead to negative results. It will be harder for the users to get to the home page, and it will turn into a great problem.
